The first name that comes to mind in any industry is a position that every company or organization is vying to become. A strong case in point is a temperature monitoring company called FreshLoc Technologies. The most advantageous thing that could happen to any entity, whether it be business or otherwise, would to become generic in the mind of the public. In the another sense, I would recognize this as branding which has become the catch word in all types of advertising these days. You see this every day in different products like Coke or Vaseline or Corn Flakes.