"To each his own" is probably one of the most prolific statements we hear over and over again. The fact is that it is and always be one of the most poignant statements that will ever be made. One case in point is a mailing campaign my partner and I set out on was supposed to be a simple undertaking and wound up being a tangled mess. We got in so deep with confusion and mistakes that we thought we'd never recover. You can bet your last dollar that the next time we get a bright idea like doing something like that ourselves we will think twice, maybe three times. From here on out it's professional direct mail services for us.