I was so impressed with the story about the Canadian company that changed their entire operation to green printing that I made an unusual decision. I had a job to do for my artist group that entailed a good number of pamphlets to be printed. Of course, the normal action would be to find the best quality and very important the best price. I chose to forgo the research and order the material from people whom I considered pure class and integrity. I may have spent a bit more than I had to, but look at the extra cost they suffered to do the right thing. It feels good to reciprocate to people that are on the same positive wave length you are on.